Explore the 2026 US Health Care Outlook to discover strategies to thrive with digital health, AI, and collaboration for a resilient, innovative future. We still have a long ways to go, said Paul Markovich, president and CEO of Blue Shield of California parent company Ascendiun. About Blue Shield of California Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. Read about the latest Blue Cross Blue Shield Association news. Find BCBS announcements and company advancements. Get industry opinion on health insurance news. April 16, 2026 Holding a north star for equity in public health institutions Even with the challenges they’re facing, public health systems must stay focused on a clear north star: building systems that center communities, integrate equity into how they operate, and deliver more responsive, effective, and just outcomes for all. At that event, Ascendiun, the parent company of Blue Shield of California, launched a new initiative called Worthy that aims to kickstart a nonpartisan national healthcare policy reform movement. Blue Shield of California Releases 2025 Mission Report: A Letter From President and CEO Mike Stuart May 28, 2026 | 2 min read Our People Blue Shield of California taps chief pharmacy officer Hayley Park will oversee BSCA’s prescription drug programs. The insurer has worked to overhaul its pharmacy management model in a bid to. Blue Shield of California (BSC) As of Jan. 1, 2026, Magellan* no longer manages the behavioral health services for Blue Shield of California members. To continue as an in-network provider serving these members on and after Jan. 1, 2026, you’ll need to follow BSC's processes to become a contracted provider. Join us for the UC Irvine Paul Merage School of Business 35th annual Health Care Forecast Conference. The conference will deliver a strategic healthcare forecast of economic and political developments, examining recent federal and California health policy changes, alongside emerging policies for 2026 and beyond.